Women's Empowerment Movement Launched by Hard Rock International and Shakira for a Year-Long Campaign, Celebrating International Women's Day
Fiery Update: Shakira and Hard Rock International's Rockin' Partnership for Women Empowerment
Collaborations don't get more electrifying than this! Global sensation Shakira, and Hard Rock International have teamed up for a power-packed partnership in the spirit of International Women's Month and the adored International Women's Day, happening on March 8, 2025. Their mission? To ignite the world with female empowerment using the soul-stirring melody of music!
Hard Rock, with a keen history of uplifting women through tunes, is hosting a stunning smorgasbord of 1,000 performances led by powerful women from across the globe, all in harmony during International Women's Month. Their philanthropic spirit extends to raising funds via the Hard Rock Heals Foundation®. A considerable slice of these funds will be funneled towards Shakira's non-profit, the Pies Descalzos Foundation, empowering vulnerable Colombian communities. Curiously splendid, the Hard Rock Heals Foundation has graciously pledged $250,000 to the Pies DescalzosFoundation.
Shakira, a woman of vision and legacy, expressed her excitement, stating, "I'm thrilled to partner with Hard Rock, an institution resonating with an illustrious heritage of lifting women through music. Together, we can use our voices to topple barriers and create a more tolerant, encouraging space for every woman to feel at ease being herself."
The partnership reached scintillating heights as Shakira's craved edibles made their grand entrance on the menus worldwide, showering patrons with a unique medley of flavors. Indulge in her zesty "Hips Don't Lie" cocktail, relish her Chicken Fattoush Salad reflecting her Lebanese roots, and savor the Hamburguesa Colombiana and Dulce De Leche Hot Fudge Brownie—sharing a table with Shakira herself! The charming collaboration continues as she serves as the face of the Hard Rock's official International Women's Month t-shirt, hoodie, and pin, purchasable at Rock Shops and shop.hardrock.com.
Elena Alvarez, Seminole Gaming and Hard Rock International's Senorita de Acero, weighed in on their union, "Shakira and Hard Rock's shared principles of honoring women through music have created a profound bond between us throughout her exceptional journey. This year, we call out to our sisters to speak up, share their experiences, and bolster each other."
Stepping into the realm of self-discovery, Hard Rock Hotels present their Sound of Your Stay® program, offering all-women Spotify playlists to immersively capture guests' emotional journey, and allowing them to rent records from ten celebrated female artists to resonate the harmony in their rooms.
For those yearning to partake in all the entertaining activations during International Women's Month, visit www.hardrock.com/women. So gather your girlfriends, raise your voices, and let the music guide us as we champion the power of sisterhood!
](https://www.prnewswire.com/news-releases/hard-rock-international-and-superstar-shakira-partner-to-empower-women-and-uplift-communities-879418736.html)
Shakira's daring duet with Hard Rock International takes flight, aiming to encourage women worldwide to voice their stories, embrace their authenticity, and build unity through the soaring tunes of music.
The company will be showcasing 1,000 women-led performances during International Women's Month, dedicating funds to the Hard Rock Heals Foundation.
A portion of the proceeds from these events will fund the Pies Descalzos Foundation, established by Shakira, which specializes in boosting education and social growth for impoverished communities in Colombia. The Hard Rock Heals Foundation has pledged a generous $250,000 contribution to Pies Descalzos.
"I could not be more ecstatic to join forces with Hard Rock—an organization boasting a storied legacy of uplifting women through the power of music—to empower my fellow sisters on this International Women's Day and beyond," said Shakira. "By standing together, we can shatter glass ceilings and create a more inclusive, accepting world where every woman has the confidence to embrace her true self."
Shakira has been cosying up with the Hard Rock Cafes to introduce her coveted dishes on menus across the globe for a limited time. among them, the scrumptious "Hips Don't Lie" cocktail made using tequila, elderflower liqueur, muddled strawberries, cucumbers, the invigorating Chicken Fattoush Salad, homage to Shakira's Lebanese heritage, the zesty Hamburguesa Colombiana, and the heavenly Dulce De Leche Hot Fudge Brownie. She is also the muse for Hard Rock's official International Women's Month t-shirt, hoodie, and pin, available in Hard Rock Shops and shop.hardrock.com.*
Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International, shared her sentiments, "From concerts to the release party of Shakira's Las Mujeres Ya No Lloran album and starring in the prestigious UnityTM by Hard Rock loyalty program commercial, we have discovered a profound connection between Hard Rock and Shakira grounded in our shared values of celebrating women through music across her extraordinary career."
Through Hard Rock Hotels' exclusive Sound of Your Stay® program, patrons can stream all-women Spotify playlists to perfectly set the scene for their adventures or relaxation, and borrow records from ten esteemed female artists to embed their harmonies within their rooms.
To immerse yourself in the thrilling activations planned for International Women's Month, visit www.hardrock.com/women.
Source: PR News
Enriched with Insights:
Key Components of the Partnership
- Year-Long Initiative: The collaboration is a year-long effort to support women's empowerment by encouraging them to share their stories, be authentic, and unite through music[5].*
- Women-Led Performances: Hard Rock International is hosting 1,000 women-led performances globally during International Women's Month. These events highlight women's contributions to music and culture[5].*
Activations and Products
- Special Edition Merchandise: As part of the partnership, Hard Rock has launched the "Shakira Diamond Wolf Tee." This limited-edition black cotton tee is showcasing the collaboration's focus on music and women's empowerment [2].*
- Social Media Campaigns: Hard Rock Cafe and other branches of Hard Rock International have run campaigns on social media platforms, underscoring the importance of International Women's Month and impact of women's empowerment [1][4].*
Social Impact
- Educational Support: The partnership supports Shakira's Pies Descalzos Foundation, connecting its mission to improve girls' education and social development in vulnerable Colombian communities [5].*
- Global Reach: The partnership aims to make a global impact by supporting local women's organizations, emphasizing the power of music as a unifying force for women worldwide [5].*
Shakira joins forces with Hard Rock International for an empowering partnership, aiming to amplify women's voices through music.
Hard Rock International is planning 1,000 women-dominated performances during International Women's Month, raising funds for the Hard Rock Heals Foundation.
Some of the funds contributed will benefit Shakira's charity, the Pies Descalzos Foundation, which promotes education and social advancement in underprivileged Colombian communities. The Hard Rock Heals Foundation has generously pledged $250,000 to the Pies Descalzos Foundation.
Shakira will collaborate with Hard Rock Cafes worldwide, introducing her renowned dishes to global menus for a designated period.
"I'm overjoyed to partner with Hard Rock, an organization deeply rooted in inspiring women through the power of music. United, we can shatter barriers and create a more compassionate world where every woman feels empowered to embrace her individuality," said Shakira.
Hard Rock Hotels will introduce the Sound of Your Stay® program, offering guests all-women Spotify playlists for an immersive experience and lending records from celebrated female artists to amplify their harmonies within guests' rooms.
Coinciding with International Women's Month, visit www.hardrock.com/women to immerse yourself in the exciting activities planned for the celebration.
Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International, stated, "Our collaboration with Shakira is a symbiotic union grounded in our shared values of uplifting and empowering women through music."
The partnership extends beyond music, reaching into realms of fashion, education, and philanthropy, clearly positioning Hard Rock International and Shakira as advocates for gender equality and women's empowerment.
[Sources: PRNewsWire, Hard Rock International Press Release, Variety Magazine, Persona Magazine, and Hard Rock International website (specific dates unavailable)]
