Women-empowered Taxi Service Debuts in Cape Town, Orchestrated by Bolt
In a significant move that signals a shift in South Africa's e-hailing landscape, Bolt has announced the launch of a new branded Citroën fleet in Cape Town. This expansion is led by a women-powered partnership, marking a strategic step towards enhancing mobility options and empowering women drivers.
The initial fleet consists of 21 vehicles, with plans to grow to 64 vehicles by the end of June. The new fleet offers road-ready cars and fleet support, aiming to lower barriers for drivers.
The Citroën vehicles are available via Bolt Business, targeting corporate clients who want to align travel with social impact goals. Auto24, led by Daisy Kisten, sources, reconditions, and services the Bolt-branded Citroën fleet. Pro Driver Placements, led by Elize Faivelowitz, manages and deploys the fleet.
Bolt's Senior GM for South Africa, Lerato Motsoeneng, stated that this move allows them to grow responsibly while empowering local businesses and drivers. The partnership does not only involve providing vehicles, but also emphasizes dignity and stability for drivers.
This initiative aims to promote greater involvement of women in the ride-hailing sector while improving transportation choices for customers in Cape Town. The impact of this partnership includes the empowerment of women drivers, the expansion of mobility access, and the promotion of local economic growth.
While specific details about the size or models of the fleet were not disclosed, the presence of Citroën C3s for sale in Cape Town with attractive offers indicates that these vehicles are accessible and possibly part of Bolt’s operational plans.
This launch is a significant moment for Bolt in Cape Town, as they continue to prioritize gender inclusion and urban mobility improvements. Women are leading both the business and operational side of mobility in this expansion, making it a groundbreaking move in the ride-hailing industry.
- The partnership between Bolt and Auto24, led by Daisy Kisten, and Pro Driver Placements, led by Elize Faivelowitz, is not only about providing vehicles, but also emphasizes dignity and stability for drivers, aligning with the health-and-wellness and lifestyle aspect of creating a supportive environment for women in business.
- The strategic expansion of Bolt's e-hailing services in Cape Town, with a focus on a women-powered partnership and the launch of a new branded Citroën fleet, represents a significant step in the science and technology of mobility solutions, fostering advancements in women's health and empowerment.
- As Bolt prioritizes gender inclusion and urban mobility improvements, their endeavor to promote greater involvement of women in the ride-hailing sector dovetails with the health-and-wellness, lifestyle, and finance sectors, demonstrating a commitment to both economic growth and social responsibility.
