WiseLife Secures Rs 8 Crore to Become India's Leading Yoga Brand
WiseLife, a health and wellness startup, has secured Rs 8 crore in a pre-Series A funding round led by Rukam Capital. The investment, driven by WiseLife's unique blend of functionality and emotional appeal to health-conscious consumers, will fuel the brand's growth from a boutique player to India's leading yoga brand.
Founded by Vishal Rathi, WiseLife offers a range of eco-friendly yoga mats, fitness gear, and lifestyle accessories at affordable prices. The brand gained national recognition after appearing on Shark Tank India Season 3, securing funding from all four sharks. Now, with Rukam Capital's investment, WiseLife plans to launch new product lines, enhance content, and expand distribution in the coming year.
The Indian yoga mat market, currently valued at $1.4 billion, is projected to reach $2.2 billion by 2033. WiseLife's innovative products and strong consumer resonance position it well to capture a significant share of this growing market.
With Rs 8 crore in funding from Rukam Capital, WiseLife is set to scale its operations, expand its product range, and strengthen its content. The brand's commitment to sustainability, accessibility, and consumer appeal is poised to make it India's leading yoga brand in the coming years.
