MediaCom Appoints Executives for Investment Management, Staff Update
MediaCom Strengthens U.S. Leadership Team with Industry Veterans
WPP media agency MediaCom has bolstered its U.S. leadership team with the addition of two industry veterans, Liza Davidian and Yorlene Goff, from rival holding companies.
Liza Davidian joins MediaCom as Executive Vice President (EVP), Investment and Activation. She brings over two decades of experience from Omnicom Media Group's agency OMD, where she most recently served as Managing Director. In her new role, Davidian will be responsible for all investment and activation for MediaCom across its client businesses. Her role includes developing client investment strategies based on a holistic approach connected to planning and analytics.
Davidian's experience in investment and activation will be invaluable for MediaCom's future-oriented strategies. She will lead MediaCom's future-minded investment vision, ensuring the agency remains at the forefront of industry trends.
Yorlene Goff joins MediaCom as Executive Director, People. Goff previously worked as a Senior Marketing Manager at Danone before joining MediaCom. In her new role, she will focus on people-related matters within the agency.
Both Davidian and Goff are veterans from rival holding companies, bringing diverse perspectives and a wealth of experience to MediaCom's U.S. leadership team. The additions further strengthen MediaCom's industry expertise, positioning the agency for continued success in the competitive media landscape.
With these latest additions, MediaCom's U.S. leadership team is composed of industry vets, each bringing unique skills and experiences to the table. The agency is well-positioned to deliver innovative solutions and exceptional service to its clients.
