Julie Bowen and Hyundai advocate for responsible teenage driving practices
Hyundai, in partnership with actress Julie Bowen, has launched a six-part social media series titled "Know Better" during Teen Driver Safety Week (Oct. 20-26). The series, available on Hyundai's social media channels and Miles That Define Us, a custom content site with the Wall Street Journal, aims to empower parents and teenagers alike, addressing common driving anxieties[1].
The series, which can be found on TikTok, Instagram, and YouTube, uses humor to tackle real-world driving challenges such as parking, navigating traffic, and dealing with blind spots[1]. Julie Bowen and her family put Hyundai's safety technologies to the test, showcasing how these features support new drivers and ease parental driving anxiety[1][2].
The safety features highlighted in the series focus on the advanced technology and safety systems in Hyundai vehicles that assist teen drivers. For instance, the 2024 Hyundai TUCSON has been recognised as a Best New SUV for Teens by U.S. News & World Report due to its safety tech[1]. Typical features showcased include forward collision-avoidance assist, lane-keeping assist, blind-spot collision warning, rear cross-traffic alert, and teen driver monitoring systems[1].
In addition to this series, Hyundai has partnered with the Wall Street Journal for a custom safety-focused video content titled "Teen Mode", set to launch on Oct. 25[1]. This video will address fears and concerns around teen driving, while showcasing the freedom and confidence driving can provide.
Co-branded static and high-impact video media will run throughout The Wall Street Journal Digital network[1]. The content was created by INNOCEAN USA and will run across Hyundai's YouTube, Facebook, Instagram, and TikTok channels from Oct. 21-Nov. 15[1].
Actress Julie Bowen, as a parent, emphasises the importance of ensuring her kids are safe when they get behind the wheel[1]. Hyundai's standard safety features, such as Bluelink+ Notifications, Forward Collision-Avoidance Assist with Pedestrian Detection, Blind-Spot Collision-Avoidance Assist, Blind-Spot View Monitor, Lane Following Assist, Lane Keeping Assist, Driver Attention Warning, Rear Cross-Traffic Collision-Avoidance Assist, Surround View Monitor, Parking Collision-Avoidance Assist, and Remote Smart Parking Assist, are highlighted as a means to help navigate challenges and keep teens safe on the road[1].
The series will feature personal stories of three families from across the country and demonstrate how Hyundai's standard safety features help provide teens with more confidence and parents with a sense of control[1]. Video content will be amplified in partnership with YouTube and Facebook via audience-targeted placements[1].
According to the Federal Highway Administration, the percentage of 16-year-olds with a driver's license has decreased from about 46% in 1983 to around 25% in recent years[1]. The "Know Better" series by Hyundai and Julie Bowen is a significant initiative to promote teen driver confidence and highlight Hyundai’s safety technologies tailored for young drivers. The focus is on real-world use and empowering families through advanced vehicle safety features.
- The "Know Better" series, in partnership with actress Julie Bowen, leverages humor to discuss health-and-wellness concerns related to driving, highlighting Hyundai's safety features aimed at enhancing teen drivers' confidence and easing parental anxiety.
- As part of its commitment to science and parenting, Hyundai has collaborated with the Wall Street Journal to create the video titled "Teen Mode," which will address health-and-wellness issues surrounding teen driving while showcasing the advancements in health-and-wellness-focused safety technologies built into its vehicles.
