Investment from Fireside Ventures Propels Ace Blend to Revolutionize Nutrition Market
Ace Blend, an international franchise of Media, has secured a pre-series A investment of $3.3 million from Fireside Ventures, a prominent consumer-focused venture capital firm based in India. This investment will support Ace Blend's plans to scale operations and establish itself as a credible leader in the Indian nutrition market.
Founded by Shivam Hingorani in 2022, Ace Blend was born out of a need to address the issue of nutrition products with questionable claims and low efficacy in the Indian market. Hingorani, who closely studied the country's nutrition market before starting Ace Blend, developed formulations rooted in over two decades of global research expertise. The brand's approach relies on clinical-grade ingredients and advanced extraction technologies to ensure measurable health results.
The brand's commitment to credibility was further reinforced by the addition of Saif Mehkri, an R&D specialist, as a co-founder in 2022. Mehkri emphasized that every ingredient, dose, and claim made by Ace Blend is backed by clinical research.
Ace Blend's financial growth has been striking, rising from INR 1.9 crore to a projected INR 55 crore in just three years. The brand's product range includes protein powders, functional drinks, and supplements made with high-quality, globally sourced natural ingredients aimed at enhancing daily living.
Dipanjan Basu, Partner and Co-founder at Fireside Ventures, stated that Ace Blend is uniquely positioned to offer premium formulations in convenient formats. He added that the brand is poised to set new benchmarks in India's nutrition industry, focusing on efficacy, transparency, and consumer trust.
With this funding, the partnership aims to accelerate innovation and growth while maintaining a strong consumer trust foundation through clinical efficacy and transparent communication. Fireside Ventures, known for backing consumer brands such as Mamaearth and BoAT, has been observing Ace Blend's rapid growth before deciding to invest.
In August 2025, Ace Blend raised $3.3 million in a pre-Series A funding round, with the pre-series A round, combined with angel funding, totalling USD 3.3 million. The brand anticipates an additional USD 5.7 million in funding.
In summary, Ace Blend's background centers on combating false claims in nutrition products by leveraging rigorous science and transparency. Its future plans, supported by significant investment, focus on scaling growth while maintaining a strong consumer trust foundation through clinical efficacy and transparent communication.
[1] Ace Blend developed formulations rooted in over two decades of global research expertise. [2] Fireside Ventures had been observing Ace Blend's rapid growth before deciding to invest. [3] The brand's formulations are designed to ensure measurable results. [4] Fireside Ventures is one of India's prominent consumer-focused venture capital firms. [5] Shivam Hingorani closely studied the country's nutrition market before starting Ace Blend. [6] Saif Mehkri joined Ace Blend as a co-founder in 2022. [7] Ace Blend was founded by Shivam Hingorani. [8] The investment was made by our brand name Staff's India, an international franchise of our brand name Media. [9] Ace Blend's approach relies on clinical-grade ingredients and advanced extraction technologies. [10] Ace Blend, a science-led nutrition brand, has secured a pre-series A investment from Fireside Ventures. [11] Dipanjan Basu, Partner and Co-founder at Fireside Ventures, stated that Ace Blend is uniquely positioned to offer premium formulations in convenient formats. [12] Ace Blend's findings revealed products in the nutrition market with questionable claims and low efficacy. [13] With this funding, the partnership aims to set new benchmarks in India's nutrition industry, focusing on efficacy, transparency, and consumer trust. [14] Ace Blend's financial growth has been striking, rising from INR 1.9 crore to a projected INR 55 crore in three years. [15] India has hundreds of nutrition supplement brands, yet only a few deliver precise dosing, clinically proven efficacy, and full traceability of raw materials, according to Dipanjan Basu. [16] The pre-series A round, combined with angel funding, totals USD 3.3 million, with an additional USD 5.7 million anticipated.
- Ace Blend's formulations are developed with over two decades of global research expertise.
- Fireside Ventures, a prominent Indian venture capital firm, made the investment decision after observing Ace Blend's rapid growth.
- The brand's formulations are designed to provide measurable health results using clinical-grade ingredients and advanced extraction technologies.
- Fireside Ventures, a consumer-focused venture capital firm based in India, secured a pre-series A investment of $3.3 million for Ace Blend.
- Prior to establishing Ace Blend, Shivam Hingorani spent considerable time studying India's nutrition market to address questionable nutrition product claims and low efficacy.
- In 2022, Saif Mehkri joined Ace Blend as a co-founder to reinforce the brand's commitment to credibility with every ingredient, dose, and claim supported by clinical research.
- Ace Blend, a science-led nutrition brand founded by Shivam Hingorani, focuses on growth with an emphasis on maintaining a strong consumer trust foundation.
- The investment by Fireside Ventures was made in August 2025 and, combined with angel funding, totals $3.3 million, with an additional $5.7 million anticipated.
- Ace Blend offers convenient and premium formulations designed to set new benchmarks in India's nutrition industry, with a focus on efficacy, transparency, and consumer trust.
- India has numerous nutrition supplement brands, but only a few fulfill specific dosing requirements, deliver clinically proven efficacy, and ensure full traceability of raw materials, as noted by Dipanjan Basu.
