Evaluating Care/of Vitamins: Advantages, drawbacks, and substitute options
In the ever-growing market of vitamins and supplements, Care/of stands out as a player offering personalized recommendations for its customers. Established in 2016 and headquartered in New York, Care/of has made a name for itself by providing a service that caters to individual needs, offering a wide range of products from vitamins and minerals to herbal supplements, probiotics, and specialty supplements.
The company's service is accessible through a 5-minute online quiz, which helps customers receive personalized recommendations based on their unique health requirements. Care/of's offerings may be relatively affordable, with customers paying $5-35 each month.
Care/of's commitment to transparency is evident in its approach to ingredients and the evidence supporting their use. The company tests its products before, during, and after manufacturing, and it uses a grading system to label the quality and efficacy of its ingredients. However, there is no mention of third-party testing in the provided information.
The service provided by Care/of extends beyond simple recommendations. The Care/of app allows customers to track their vitamins and supplements, learn about how the products work, manage their orders, and receive new recommendations as their circumstances change. Customers can also contact Care/of by telephone, email, or post.
Despite the benefits of personalized vitamins, it's important to note that the Food and Drug Administration (FDA) does not regulate vitamin and supplement manufacturers. Therefore, it's crucial to approach any supplement with caution, as some may offer no benefits and could pose a risk to health.
The American Society for Nutrition cautions that taking any supplement could increase the likelihood of consuming more than the recommended daily allowance of that nutrient, which could cause health problems. Therefore, it's always best to consult a healthcare professional before making any significant changes to your diet or supplement regimen.
The results of an online quiz should not replace advice from a healthcare professional. A healthy lifestyle and a balanced diet are more beneficial than vitamin supplements.
As of August 2025, there is no direct information in the provided search results indicating that Care/of has halted operations or about the current operational status of Care/of specifically. The results do not mention Care/of or provide reasons for any stoppage of their services.
The market for personalized vitamins continues to grow significantly, with a global market size projected to reach USD 250.81 billion by 2032. This suggests the personalized vitamin segment remains part of a growing market.
Other personalized vitamin brands include Ritual, Rootine, Baze, and vitafive, among others. The market includes major players such as Bayer AG and BASF SE. It's worth noting that while specific competitors are not detailed in the results provided, other personalized supplement brands typically competing with Care/of offer custom vitamin plans tailored through online health assessments.
In conclusion, Care/of offers a personalized approach to vitamins and supplements, providing a service that caters to individual needs. While the benefits of personalized vitamins are debated, it's important to approach any supplement with caution and consult a healthcare professional before making any changes to your diet or supplement regimen. The market for personalized vitamins continues to grow, with Care/of being one of the players in this expanding industry.
- The online quiz from Care/of helps customers receive personalized recommendations based on their unique health requirements.
- Care/of's products range from vitamins and minerals to herbal supplements, probiotics, and specialty supplements.
- Customers paying $5-35 each month can access Care/of's service, which includes a commitment to transparency in ingredient testing and efficacy.
- The Food and Drug Administration (FDA) does not regulate vitamin and supplement manufacturers, making it crucial to consult a healthcare professional before making changes to one's diet or supplement regimen.
- Other personalized vitamin brands such as Ritual, Rootine, Baze, vitafive, Bayer AG, and BASF SE, along with Care/of, are part of a growing market projected to reach USD 250.81 billion by 2032.
