Anticipated sun care cosmetics market value to surpass USD 22.0 billion by 2034
In the ever-evolving world of cosmetics, sun care products are seeing a significant surge in demand, particularly in the Asia Pacific region. This growth can be attributed to a variety of factors, including increased awareness about UV-related skin damage and skin cancer risks, cultural beauty norms, and the digital transformation of retail channels.
Brands are expanding their offerings to cater to a wider range of skin types and tones, with products such as SPF Spray, SPF Lotion, SPF BB Creams, SPF Primers, Tinted Moisturizers, and even SPF Foundation. Key players in this market include industry giants like Coty Inc., Johnson & Johnson Services, Inc., The Clorox Company, Beiersdorf AG, Shiseido Company Ltd., and Unilever.
The Asia Pacific region holds the dominant share of the global sun care cosmetics market, valued at USD 3.8 billion in 2024. Countries like China, India, South Korea, and Japan are driving this growth, with increasing disposable incomes and urbanization enabling broader access to higher-quality and specialized sun care products.
Consumers in this region are also demanding multifunctional sun care products that combine skincare benefits with sun protection. For instance, products with anti-aging properties, skin whitening, anti-photoaging, and pollution protection are in high demand.
The market's preference for Conventional products remains strong, holding an 83.7% market share in 2024. However, there is a growing trend towards more natural and organic sun care products, a reflection of consumers' increasing focus on eco-friendly and sustainable packaging options.
Innovation and technological advancement are also key drivers of growth, particularly in Japan and South Korea, where there is a focus on lightweight, fast-absorbing sunscreens combining skincare benefits such as anti-pollution and anti-blue light effects.
The digital influence and e-commerce expansion, especially through platforms promoting sun care as part of daily skincare routines among millennials and Gen Z, have also contributed to the market's growth. This is further aided by K-beauty trends and celebrity endorsements.
Regulatory support and educational efforts, as in Australia which has high melanoma rates and stringent sun safety standards, indirectly influence the market with increased public awareness and demand.
Looking ahead, the Global Sun Care Cosmetics Market is projected to grow from USD 9.8 billion in 2024 to USD 22.0 billion by 2034. The market's growth is also expected to be driven by the rising awareness of skin protection and the demand for sunscreens with dual benefits, such as reef-safe sunscreens that avoid harmful chemicals for marine ecosystems, and cruelty-free sun care products that prioritize ethical considerations.
Specialty stores and online channels continue to rise in prominence in the distribution of sun care products, with supermarkets and hypermarkets leading the way, holding a 34.2% share in 2024.
Emerging markets in Latin America and Middle East and Africa are also showing growing interest in sun protection products, contributing to the market's growth in the coming years.
As the market continues to evolve, it's clear that sun care cosmetics are no longer just a seasonal necessity but an integral part of daily skincare routines worldwide.
Scientists are researching to develop skincare products with triple functionalities, combining sun protection, anti-aging properties, and skin whitening, to cater to the health-and-wellness needs of consumers in the Asia Pacific region. The growth of the sun care cosmetics market in the upcoming years is expected to be driven by the increasing demand for sunscreens with dual benefits, such as reef-safe and cruelty-free options.
